Choice Sessions at Innovators in Education Spring Symposium 2016

The Innovators in Education Spring Symposium is happening this Monday, February 29, 2016 at the Crowne Plaza in Lansing.

Are you attending?

If so, we’d love to connect with you!

Please consider visiting these two session offerings by three of our Choice team members. They can’t wait to share their expertise with YOU.

Like with Innovators in Education, we share the belief that running a school is much like running a business. When you truly take into account the needs of your customer (students), you’ll achieve the ultimate success.

Both of our session offerings will provide you with immediate tactics to take back to your school and implement. True to the Choice way, our approach is to always provide results that leave a lasting, positive impact.

We hope you take advantage of these awesome opportunities to connect with us!

Choice Session 1

Increasing Your Enrollment Starts with Knowing Your Customer

11:00AM – 12:15PM Workshop, Ballroom F

tonya holcomb innovators in educationTonya Holcomb
Chief Communications Officer



ally padden innovators in educationAlly Padden
Communications & Social Media Specialist



How are you going to stand out from the crowd and recruit and retain students? Marketing! But truth is, your marketing will only take you so far if you fail to understand who your target market really is. Learn why what you’ve likely been told before about choosing a target market is useless. Explore a proven methodology for going deeper than you’ve ever gone before in your customer research. Understand why getting to know your customers’ irrational fears and deepest desires is vital for increasing enrollment and creating a thriving school community. You’ll also learn the strategies for copywriting that actually converts and the cheapest, easiest and fastest way to get your message in front of your ideal customers.  

Choice Session 2

Putting Professionalism in Our Practice: Building Our Brand

3:00 – 4:00PM POWER Session, Ballroom F

chris matheson innovators in educationChris Matheson
Area Superintendent



What does it mean to be a professional in the field of education? I have the degree, I have the certification, but what does it truly mean to be a professional? Participants will discuss all aspects of professionalism as they relate to educators and they will identify how setting professional standards for behavior influence the culture of a school. In addition, attendees will leave the session with an understanding of how their internal professional standards and practices work to build the brand of their school and their own personal brand.

For a complete conference schedule, please go here.

Can’t make one of these sessions, but the topic interests you? Our team is always here to connect and lend our expertise to those in the industry. Please reach out directly to the topic presenter (listed above) to receive the a copy of the presentation and an opportunity for a 30 minute call to review the material.

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