Marketing & Communications

Choice strives to stay in constant open communication with students, parents, teachers, and community members. Our steps toward maintaining this goal are outlined below.

  • Carry out an aggressive public relations campaign via social media and word of mouth marketing with the goal of retaining existing families and attracting new ones.
  • Develop and carry out a recruitment (marketing) plan aligned with the Board’s enrollment growth goals and funded in the approved Academy budget.
  • Empower and support school leaders to be excellent relationship builders, thus creating a culture where everyone involved buys into the recruitment plan for consistent growth.
  • Work with school leadership and a web developer to build and maintain a high-quality website that’s appealing to both current and prospective families.
  • Create and maintain school’s brand perception through purposeful messaging, creative visuals, and a cohesive strategy that allows the recruitment plan to come to life. *Design and creative strategy services are in addition to our contract, but we work as a team to bring it all together.
  • Install and manage the streamlined, automated, and user-friendly process for enrolling and re-enrolling students using the InfoSnap system.
  • Provide expertise, structure, and overall best practices for embracing a culture of frequent communication, especially via social media channels and email.
  • Assist school leaders with installing proper signage and carrying out beautification planning and implementation, both inside and outside the building, to ensure a pleasing appearance from a parent perspective.
  • Provide school leaders with market research and competitor analysis on an ongoing basis.
  • Assist school leaders with creative strategy and idea generation.
  • Assist and support school leaders to carry out successful community events.