Communications and Development

How We Can Support Your School

  • Develop and carry out a year-round marketing and communications plan aligned with the board’s retention and recruitment growth goals. 
  • Coach and empower school leaders to be excellent relationship builders, storytellers and communicators, creating a culture of belonging. 
  • Assist school leaders with parent/guardian communications, including weekly newsletters, quarterly updates, monthly board updates, emergency and crisis communications, and so much more. 
  • Write stories that share the unique purpose of the school, helping school leaders retain and attract families that align with the school’s unique mission
  • Create and maintain the school's brand perception through purposeful messaging, creative visuals, and a cohesive strategy that allows the retention and recruitment plan to come to life. *Graphic design and website hosting services are in addition to our contract, but we work as a team to bring it all together.
  • Empower and equip the school schools to advocate for their students and build relationships with their local, state and national government. 
  • Streamline parent and student communication, providing expertise, structure, and overall best practices for embracing a culture of frequent communication, especially via email, messaging platforms and social media channels.
  • Install and manage the streamlined, automated, and user-friendly process and experience for enrolling and re-enrolling students using the PowerSchool Enrollment system.
  • Root the enrollment process in experiences by creating an enrollment journey for both new and returning families on a yearly basis. 
  • Work with school leadership and a web developer to build and maintain a high-quality website that’s both appealing and useful to both current and prospective families.
  • Assist school leaders with installing proper signage and carrying out beautification planning and implementation, both inside and outside the building, to ensure a pleasing appearance from a student, parent and staff perspective.
  • Assist and support school leaders to carry out successful community, retention and recruitment events, including Kindergarten Round-Ups, Ribbon Cuttings, Grade-Level meet ups, Orientations, etc. 
  • Provide school leaders with market research and competitor analysis on an ongoing basis.

Meet Our Communications Team

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Sara Mooney
Chief Communications and Development Officer

Kelsey Lewis

Kelsey Peterson
Strategic Communications
Specialist

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Christina S.
Graphic Designer & Brand
Specialist

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Nicole Hahn
Digital Communications
Coordinator