Our Team

OUR PEOPLE

At the heart of any good company is good people. Choice is no exception. Our people come from all over the state and have a wide array of educational, professional, personal, and cultural backgrounds. We are all brought together by the shared passion of helping children.

We also focus on developing one another through meaningful relationships, challenging work, constructive feedback, sound professional training, and a true commitment to nurturing the career path of each team member.

Chief Communications & Development Officer Sara Mooney
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Sara Mooney joined Choice Schools Associates in July 2018 as the chief development and communications officer. In this role, she oversees central office communications, marketing, development and strategic planning. Sara comes to us from Davenport University where she was the assistant director of alumni communications and development. Prior to Davenport, she was at Van Andel Institute, where, as an intern in 2008, she established the grassroots fundraising program ‘Purple Community,’ which empowers individuals to raise awareness and money for cancer and Parkinson’s disease research. Sara earned her master’s degree in business administration and her bachelor’s degree in business administration in international business and sports management from Davenport University. She is in the process of completing her second master’s degree in education with an emphasis in adult learning and higher education at Grand Valley State University. She was a recipient of the 2014 Davenport University Outstanding Young Alumni award. In her free time, Sara enjoys spending time with her husband, family, friends, and her dog Woody.
Chief Academic Officer Chris Ruiter
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Chris Ruiter serves as the Chief Academic Officer for Choice. He comes to us from Byron Center Public Schools where he was the Principal at Marshall Elementary. Prior to that, Chris served as a special education teacher for 14 years in Wyoming Public Schools (MI) and in Union City Community Schools. Chris received his Bachelor’s in Special Education from Calvin College, his Masters in Educational Leadership from Western Michigan University, and went on to earn his Special Education Administrators Endorsement in 2012 from Grand Valley State University. Chris lives in West Michigan with his wife Beth, and their four children; Addison, Holden, Weston, and Judson. A few of his favorite things are spending time with his wife and children, serving at their church, relaxing at the family cottage up north, hobby farming and reading. When asked about his role, Chris said, “Coming to Choice was a great opportunity to serve students in need. In this position, I want to have an impact on the students who might otherwise get overlooked or left behind. Those students need to have every opportunity to receive the instruction that meets their needs. Being able to work with staff and school leaders to collaborate will help us to create an environment where kids can get everything they need,” Chris concluded.
Chief Operations Officer Tony Schmid
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Tony Schmid is the Director of Operations at Choice School Associates. Tony partners with each school to support their operations needs, including health and safety, school nutrition, maintenance, capital and building projects, risk management, transportation, and so much more! Tony comes to us from SpringHill Camps, where he served for more than 13 years starting as the Director of Overnight and Partnership Acquisition and Regional Director-Ohio Valley Region from 2008 to 2012, and then the Operations and Talent Acquisition Director from 2012 to 2015, and most recently as the Chief Operating Officer since 2015. Tony graduated from Purdue University with a Master's in Education and Saint Joseph's College with a Bachelor of Science in Communications & Marketing. Tony loves being outside, playing and watching baseball, and spending time with his wife and family.
Chief Human Resources Officer Beth Spaman
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Beth joined Choice Schools Associates in 2008 and prior to working in human resources, she worked at West Michigan Academy of Environmental Science as the Bookkeeper. She has eight years of human resources experience including recruiting, training, performance management, career development, employee relations, safety, and compliance knowledge. Beth received her Bachelor of Arts degree in Child Development from Central Michigan University and is currently working on her Master’s degree in Human Resources Administration. Aside from her duties with Choice Schools, Beth loves meeting and learning about new people and staying healthy and active. She cherishes her time with her husband, two wonderful children, and the family’s husky dog, Chevy.
Chief Executive Officer Sarah K. Wildey
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Sarah joined Choice Schools Associates in 2001 as the Director of Human Resources and transitioned to the executive leadership team as Vice President in 2013. Sarah stepped into the role of CEO in 2017 where her main role is to keep the company focused on the culture and values that have given Choice Schools a strong track record of success. Sarah oversees all function areas within Choice Schools Associates. Sarah received her bachelor’s degree in Psychology from the School of Education and Human Development at Brenau University and is currently completing her Master's degree from the Broad School of Business at Michigan State University.